WARNING THESE STATISTICS MAY SHOCK YOU
95% of online consumers use email
91% of consumers reported checking their email at least once a day
eMarketer estimates the US adult email audience will reach 188.3 million in 2013 and will continue to climb to 203.8 million by 2017
58% of people spend more time per week in their email inbox than any other digital activity— including Facebook and texting
For every $1 spent, $44.25 is the average return on email marketing investment.
*statistics reported by SalesForce